Why has cloud backup become a strategic issue for MSPs?
Cyberattacks no longer target only large enterprises. Very small businesses, SMBs, local authorities and healthcare organizations are now on the front line.
Threats have evolved:
- double-extortion ransomware (doxware)
- targeted attacks (whaling)
- intrusions via a backdoor or connected devices
- data interception (man in the middle)
- spyware and denial-of-service attacks
In this context, the IT reseller's responsibility is clear: to ensure that its customers' data remains recoverable, even in a crisis.
Backup vs. synchronization: a still risky confusion
Many customer environments still rely on synchronization tools (such as collaborative cloud services). However, these solutions:
- replicate errors and deletions
- do not protect against ransomware
- do not offer true secure versioning
A professional strategy relies on isolated, versioned and restorable backup.
The fundamentals of a reliable cloud backup strategy
1. Apply a resilience approach (3-2-1-1-0)
This approach remains the benchmark today:
- multiple copies
- separate media
- offsite storage
- immutability
- systematic verification
It is particularly critical for sensitive environments, especially health data.
2. Include immutable backups
Backups must be unmodifiable and undeletable. Today, this is the only way to protect effectively against:
- ransomware
- malicious tampering
- internal compromises
3. Automate and monitor backups
A backup that depends on the end user is a vulnerability. MSPs must:
- automate tasks
- receive alerts
- monitor backup statuses
4. Test restores regularly
In practice, many businesses fail to restore their data. Testing makes it possible to validate:
- file integrity
- recovery times (RTO)
- acceptable data loss (RPO)
5. Secure access with a zero trust approach
Every access must be controlled, authenticated and logged. This helps limit:
- account compromises
- unauthorized access
- lateral movement within the IT system
6. Take all entry points into account
Attacks no longer come only through servers. MSPs must include in their strategy:
- user workstations
- servers
- NAS
- collaboration suites
- connected devices
7. Meet regulatory requirements
Customers now expect guarantees:
- GDPR compliance
- ISO 27001 certifications, and HDS for health data
- data sovereignty
The most common mistakes among customers
- no restore testing
- backups stored on the same network
- poor management of access rights
- confusion between backup and replication
- no overall strategy
What your customers really expect
- guaranteed business continuity
- rapid restoration after an incident
- protection against cyberattacks
- ease of operation
Cloud backup, a pillar of your service offering
For an MSP, backup becomes:
- a differentiator
- a source of recurring revenue
- a key element of customer loyalty
KiwiBackup expertise for IT resellers
For more than 20 years, KiwiBackup has been helping IT resellers and MSPs implement robust backup strategies tailored to their customers.
The solutions offered address today's challenges:
- protection of critical data, including health data
- automated and monitored backups
- optimized volume management
- ISO 27001 and HDS certified backup solutions
- 100% hosted in France
The goal is clear: to ensure that data remains available, secure and restorable, whatever the circumstances.