Many SMBs still underestimate the risks associated with data loss. Yet in a constantly evolving digital environment, where cyber threats are multiplying - ransomware, doxware, denial-of-service (DDoS) attacks, spyware, whaling, and backdoors- a simple human error, a disaster, or a hardware failure can be enough to jeopardize a company's operations.
Many SMB executives think they are safe: “We are too small to be targeted” or “We already have an external hard drive.” In reality, these beliefs expose their critical data (accounting, CRM, HR documents, customer files, business email) to even greater major risks. Professional, encrypted, offsite cloud backup guarantees their availability, integrity, and rapid restoration, even in the event of a targeted cyberattack or disaster.
Common SMB objections: how to address them effectively
“It's too expensive”
Rather than talking about cost, highlight the real cost of data loss: business downtime, lost customers, reputational damage… A suitable cloud backup solution is affordable insurance.“I already do manual backups”
Explain that manual backups depend on people: oversights, errors, no monitoring or restore testing. They are far from reliable in the face of unforeseen incidents or cyberattacks.“I don't want my data going to an American cloud”
That is why at Kiwi Backup your data is 100% hosted in France, in ISO 27001 and HDS certified datacenters. We guarantee sovereignty and GDPR compliance and offer complete transparency. Also available as an On Premise architecture, stored on your infrastructure.
Differentiating arguments for IT service providers
Integrating Kiwi Backup into your offering means providing visible added value for your SMB customers:
Intuitive interface for end users
Customizable white label: your logo, your colors, your customer relationship
Centralized monitoring and automated alerts: save time and anticipate incidents
Multi-environment compatibility: Microsoft 365, Synology or QNAP NAS, Linux/Windows servers, workstations
Zero trust model: strict access control, data isolation, strong authentication
With the white-label offering, you can provide your customers with a backup solution built into your brand identity, with no compromise on performance or security, a lever for customer loyalty and competitive differentiation.
Sales best practices to drive adoption
Sell a service, not software: integration into an MSP offering with monitoring, support, and guidance included
Rely on concrete cases: data loss, ransomware, disaster
Offer a demo: show how simple and effective the solution is
Position backup within a comprehensive security strategy against advanced threats (doxware, APT, whaling…)
Why is Kiwi Backup the ideal solution for your SMB customers?
As a trusted partner, Kiwi Backup supports you every step of the way with a complete, professional offering. Compatible with all of your SMB customers' key environments (Windows, Linux, Microsoft 365, NAS, servers, and workstations), it adapts to every need thanks to its flexible deployment models, in the cloud or On Premise.
We provide responsive technical support and dedicated sales assistance: sales enablement materials, regular training, and customization of the interface with the provider's colors. The solution is available as a white label, allowing you to remain the single point of contact while enhancing your brand image.
Offering Kiwi Backup means providing a reliable, ISO 27001 and HDS certified, 100% French solution that lets you build recurring, sustainable revenue while ensuring the protection of your customers' sensitive data.